| The Power of Personalization |
Your business should empower users such as employees, customers, prospects, partners, investors etc., with a more personalized experience when using enterprise web applications to improve productivity, efficiency and profits. The Corporate Central SaaS Portal is designed to make it easy to incorporate personalization into your existing and future web systems as well as many public web sites.
Corporate Central SaaS Portal personalization technology benefits to the business include greater application site usability, higher user productivity and increased business efficiencies. Personalization is much more than just allowing workers to “decorate” their workspace, it allows them to group applications in ways that increase productivity. For example they may locate all the applications involved with a particular business process on one screen to make it faster and easier to complete the task at hand.
Public web site personalization efforts by companies such as Google, Microsoft and Amazon, already demonstrate clear benefits. The Corporate Central Web Portal delivers an extensive array of personalization capabilities for the business enterprise and enables high-end personalization features in corporate web based applications.
Current personalization technologies can be classified into three broad categories: User profile-based personalization, rules-based personalization, and collaborative filtering. The Corporate Central SaaS Portal’s success lays in the fact that it implements a powerful combination of all three approaches.
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User Profile Personalization
Corporate Central SaaS Portal’s user profile-based personalization works using data about the user that is automatically integrated and provided by system’s such the company’s Human Resources. Such data includes information such as Job Title, Job Grade, Division, Department, Geographic location and so on.
Rules-Based Personalization
With the Corporate Central SaaS Portal, the business and system administrators establish the rules that define which applications and information is available to which type of user and at what point during their interaction. Rules-based personalization is highly effective within corporate portals. Depending on who the user is, they will have access to varying applications and data. Likewise, within B2B or external user exchanges, customers, vendors and partners for example, can be provided with different levels of data depending on the nature of each relationship.
Collaborative Filtering
The Corporate Central SaaS Portal allows tracking/recording user and customer behavior and matching it against the behavioral tendencies of other users (deemed “like-minded” because of preferences, behavior, geographic location, etc.). For example, in a sales scenario when integrated with the Tracker TRM™ system, our collaborative filtering technology is highly effective for up-selling and cross-selling.
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