Tracker 5.0, Enterprise Edition’s integrated MailBlaster™ technology allows you to quickly define and execute sophisticated marketing campaigns that combine one or more of the following: e-mail, fax, web and search engine marketing, call-downs and mail communications.
Tracker 5.0, Enterprise Edition TRM™ makes it easy to create campaigns that target your best prospects, customers, investors and any other criteria-based audience to help you communicate information and market your products and services.  You can easily meet regulatory requirements or drive revenue growth through proactive communication.

Email and fax, marketing templates are authored in Tracker and are handled by Tracker’s MailBlaster™ delivery mechanism component. With MailBlaster™, the marketing templates are automatically customized for each recipient, then delivered via email or fax and tagged with delivery status. In the case of e-mail messages read and forward notifications can also be tracked.

Undeliverable messages can be setup to create To-Do activities for the representative who handles the relationship with each recipient; so that the next time the representative is in communication with the recipient, they can correct an inaccurate e-mail address or fax number.

Task planning, target audience criteria and list creation, task assignment and campaign management are all parts of a workflow process that can be initiated within minutes, and tracked over time to measure campaign effectiveness.